Facebook’s Cutesy Annual Report To Partners Reveals First Country-By-Country Mobile Stats

TechCrunch

TechCrunch has obtained never before published metrics showing Facebook’s international growth. Facebook sent some partners a playfully illustrated eMagazine called The Annual, but I’ve acquired a copy from a source and the stats inside are serious business. The report divulges user counts for some key international markets like Germany, which now has 25 million users, and 18 million mobile users.

Previously, Facebook had only shared combined web and mobile user counts by multi-country region, and its mobile user counts as global totals. The problem is that hides what parts of the world are driving its mobile growth, which has brought it to a total of 874 million monthly mobile users and 507 million daily mobile users as of September 2013, out of a total 1.19 billion month user across all devices.

So for several quarters I called for Facebook to release more detailed international mobile stats. The company partly acquiesced in…

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