What’s next for Ultra HD?


Ultra HD was a star with great promise at last year’s CES. The big question for this coming CES 2014 is, “When will Ultra HD make good on that promise?”

We know that Ultra HD could the next big thing for TV. At the same time, there is concern that too much hype could lead to disappointment.

Will consumers be able to see a difference? Will they care? Will there be a “wow factor”? What about content and distribution? Will it be too expensive for studios and service providers? What needs to happen before an end-to-end ecosystem can display the improved capabilities of 4K displays?

The first phase of 4K TVs

Ready or not, consumer 4K TV displays are here and their price is dropping fast. A year ago one could buy a small car for less than the cost of a 4K TV. The smart consumer bought the car…

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